Great Independent Retailers
04 July 2011
My visit to Bath last week couldn’t have been at a better time. Yes the sun was actually shinning and there wasn’t a drop of rain.Bath is a stunning city, with exquisite buildings and for shopaholic’s like me, a perfect destination. The side streets are crowded with inspiring stores and more importantly Bath’s Independent Retailers still have a strong presence in the city.
On my visit I stumbled across Sassy & Boo, a delightful store tucked away on one of Bath’s many side streets. It’s one of those stores you can’t just walk past, even in Sale mode Sassy & Boo still manage to entice you in. I doubt many people make it out of this small store without one of their pink paper carriers.
There has been a real fad of stores selling clothes alongside gifts (following suite of retailers such as the inspiring Anthropology), in my opinion many don’t quite hit the mark and appear to be grasping at straws in an attempt to survive. Sassy & Boo have succeeded in combining carefully selected clothing with an array of vintage finds, furniture, accessories and small gifts. The team here definitely understand the importance of Visual Merchandising and use every opportunity to put their skills to good use in store.
As a retailer myself, it rare for another store to enthuse me enough to make me want to spend, needless to say my purse did make it out of my handbag in here. This store is a feast for the eyes and goes that step further by also giving you a sensory experience. When I shop for clothes it’s not just the look that calls me, it’s also the texture of the fabric, and here the clothes were fantastic to touch. (This sounds like I have developed some weird fetish, no..... I assure you, it’s just the way I shop!)
If you are lucky enough to visit this beautiful city, you must try and make time to visit this Sassy Store, I’m confident it won’t disappoint. Please post your thoughts if you do. Enjoy!
Sassy & Boo
9 Green Street, Bath BA1 2LY
